2021 International Conference on Digital Management and Public Service (DMPS 2021)
Home
Prof. Lin Liu

Prof. Lin Liu

主讲-刘霖116x160.png
Prof. Lin Liu
Beihang University, China


Title:
Marketing Strategies by Digital Platforms 

Abstract:

Digital platforms have been witnessed to boom in the recent decade, and the success is rooted in their key role as a common agent that facilitates the interactions between consumers and third-party sellers. In this speech, some common marketing-related strategies by digital platforms (e.g., search environment design, matching algorithm, returns policies) will be discussed.


Biography:

I am a professor at the Department of Digital Marketing, Beihang University. My research focuses on topics related to digital platform and yields publications in premier academic journals like Management Science. I am also a reviewer for Management Science, Marketing Science, Information Systems Research, and Production and Operations Management.