Prof. Lin Liu
Beihang University, China
Marketing Strategies by Digital Platforms
Digital platforms have been witnessed to boom in the recent decade, and the success is rooted in their key role as a common agent that facilitates the interactions between consumers and third-party sellers. In this speech, some common marketing-related strategies by digital platforms (e.g., search environment design, matching algorithm, returns policies) will be discussed.
I am a professor at the Department of Digital Marketing, Beihang University. My research focuses on topics related to digital platform and yields publications in premier academic journals like Management Science. I am also a reviewer for Management Science, Marketing Science, Information Systems Research, and Production and Operations Management.